Case Study: Oura boosts sales and mobile performance with Instrument

Oura boosts sales per day 42% with Instrument

Oura, a maker of the leading smart ring, faced the challenge of standing out in a growing wearable technology market. They partnered with the agency Instrument to redesign their e-commerce website to better tell their complex product story and convert potential customers.

Instrument implemented a user-centered design approach focused on rich storytelling and progressive disclosure to make the science behind the ring accessible. The solution included a new information architecture and a scalable design system. The results were significant, with Instrument's work driving a 42% increase in daily sales and a 130% improvement in mobile performance shortly after launch.

Oura