Case Study: One Medical improves the digital healthcare experience with Instrument

One Medical scales with Instrument using a serverless AWS stack

One Medical, a tech-enabled primary care provider, partnered with the agency Instrument to better articulate its brand identity and value proposition while removing barriers for patients on its digital platforms. Their challenge was a previously complex digital experience that did not clearly communicate their services or match the quality of their in-office care.

Instrument implemented a comprehensive solution that included audience strategy, content updates, and a new tech stack. They developed a flexible CMS using Wagtail and built a server-less architecture on AWS to maximize performance and scalability. The results were a clear, cohesive brand voice, streamlined patient booking, and a digital experience equipped with the tools for future growth. Instrument's work continues to support One Medical's expansion.

One Medical