Case Study: Marriott International Elevates Its Travel App Experience with Instrument

Marriott International scales a travel app for 7,600 properties with Instrument

Marriott International, a global hospitality leader with an extensive portfolio of brands and properties, sought to evolve its native app beyond a simple booking engine. The challenge was to transform it into a comprehensive digital travel ecosystem to elevate its unified loyalty program and better serve all travelers. Instrument was engaged to partner on this product transformation.

Instrument implemented a solution by creating a mobile-first, unified visual language and a component-based design system for both web and native iOS and Android applications. This included a comprehensive overhaul of navigation, typography, and motion, validated through native prototyping. The result was a seamless and enjoyable end-to-end travel experience that strengthened brand cohesion across all customer touchpoints, from home to hotel room, fulfilling the Marriott Bonvoy promise for travelers across the globe.

Marriott International