Case Study: Levi Strauss & Co. modernizes ecommerce and boosts conversion with Instrument

Levi Strauss & Co boosts levi.com conversion nearly 7% with Instrument

Levi Strauss & Co. sought to evolve its iconic brand for a new generation and a digital age by strengthening its direct-to-consumer model. The challenge was to fully adopt a modern, innovative ecommerce experience on its central platform, levi.com, to anticipate next-generation buying behavior and support its growing omnichannel strategy.

Instrument partnered with Levi’s to completely reimagine levi.com, transforming it into a multi-surface digital ecosystem with a new design system. The solution included best-in-class front-end components that elevated the brand and replicated an in-store experience. Instrument's work resulted in a swift and seamless experience for shoppers; within days of the US launch, the conversion ratio on levi.com increased by nearly 7% and product views across sites increased by 20%.

Levi Strauss & Co