Case Study: Greenhouse boosts demo requests and newsletter signups with Instrument

Greenhouse boosts demo requests 45% with Instrument

Instrument worked with Greenhouse, a leading hiring software company, to address a marketing website that was not supporting its business or updated brand. The challenge was to create a digital experience that would generate demand, deliver sales leads, and integrate a new brand identity.

The solution involved expanding the new brand into a flexible digital design system and building a fully-optimized site on CraftCMS. Instrument consolidated subdomains, integrated A/B testing, and ensured fast page-load times. As a result, Greenhouse saw a 45% increase in users reaching its demo request page and a 59% increase in newsletter subscriptions.

Greenhouse