Case Study: Electronic Arts (EA) evolves into a modern entertainment brand with Instrument

Electronic Arts (EA) unifies a global brand rollout across teams and platforms with Instrument

Instrument partnered with Electronic Arts (EA) to tackle the challenge of transforming the company's brand identity from a traditional gaming publisher into a modern entertainment powerhouse that reflected its expanded cultural and creative influence.

The solution implemented by Instrument was a comprehensive rebrand, which included a dynamic visual identity system with a custom typeface, an expanded color palette, and a motion toolkit to convey energy. They also provided strategic rollout support and built custom tools to ensure the new brand scaled seamlessly across all touchpoints. This new identity successfully unified EA's internal teams and franchise partners, rallying them behind a shared vision and setting the stage for the company's future.

Electronic Arts (EA)