Case Study: AlphaSense achieves scalable brand evolution and stronger conversion with Instrument

AlphaSense boosts conversions 24% with Instrument

AlphaSense, a market intelligence platform, faced the challenge of a website that no longer matched its rapid business growth and maturity. Their previous web experience struggled to articulate their differentiated value in a crowded AI landscape. Instrument partnered with AlphaSense to reimagine their digital presence and clearly communicate their business model.

Instrument designed and engineered a new site with a scalable design system and a modular page builder using Sanity CMS and Next.js. This solution provided clarity and a future-ready foundation. The results were significant, including a perfect 100 Lighthouse performance score and early analytics showing a 24% increase in conversion rate, a 16% decrease in bounce rate, and a 24% rise in average session duration.

AlphaSense