Case Study: Woodpecker.co (SaaS cold-email platform) streamlines customer communication and boosts sales efficiency with InStream

Woodpecker.co - Customer Case Study

Woodpecker.co is a SaaS tool for automated cold email campaigns and reply detection that needed to streamline critical sales processes — customer acquisition, opportunity handling, customer communication, and support. To organize these workflows they chose InStream and its CRM/SaaS system to map and manage their sales and support processes.

InStream implemented a process-driven setup that let Woodpecker.co build separate lists of workflows and plan actions in the system, which led to streamlined communication with current customers and improved efficiency in handling new customers and opportunities. According to Mateusz Tarczyński, CEO of Woodpecker.co, "InStream is a breath of fresh air on the CRM market" and helped them put their sales processes in order.

Woodpecker.co

Mateusz Tarczyński

Chief Executive Officer