Case Study: Polish Furniture Retail Company boosts conversion and retention with instinctools’ Odoo migration

Polish Furniture Retail Company saves $600,000 and doubles lead-to-order conversion with instinctools

The customer, a Polish furniture retail company, was struggling with a slow, self-written legacy CRM that froze daily, hampered growth, and lacked essential features like lead tracking and a loyalty program. This outdated system caused poor website performance and abandoned shopping carts. The vendor, *instinctools, was engaged to analyze the situation and implement a solution.

*instinctools migrated the client to Odoo, utilizing its CRM and Loyalty & Rewards modules. The migration was executed with a master-replica switch strategy, resulting in less than five seconds of downtime. The solution led to significant savings of approximately $600,000, a lead-to-order conversion increase from 1.4% to 3%, and a 10% boost in customer retention. Website performance was also improved, leading to a 20% drop in cart abandonment.