Case Study: an Italian sports accessories manufacturer improves ecommerce performance with instinctools

Italian Sports Accessories Manufacturer boosts website performance 30-50% with instinctools

The customer, an Italian sports accessories manufacturer, faced challenges with its existing ecommerce site, particularly a complex checkout process that led to a high cart abandonment rate. The company engaged *instinctools to develop new functionalities, including a streamlined checkout, a system for handling prescription glasses (RX), and a 'pick up in store' option, all built on the Hybris platform.

*instinctools joined the client's development team to redesign the checkout flow and optimize the site's catalog and search functionality. The solution significantly improved the online experience, resulting in an 18% increase in customer satisfaction, a reduction in cart abandonment from 74% to 53%, and a 30-50% boost in overall website performance.