Case Study: Burda Digital Systems achieves consolidated single-source content publishing with instinctools

Burda Digital Systems delivers content to TV Today with instinctools' single-source platform

Burda Digital Systems, a part of Hubert Burda Media, required a robust and flexible solution for the cross-company storage and distribution of content to support its cross-media strategies. The challenge was to connect online and print media to profit from integrated information and synchronized multimedia offerings. *instinctools was engaged to provide an Information Management solution to address this need.

*instinctools delivered a consolidated content pool based on single-source publishing principles using the latest generation of its GateOne framework. This solution standardized and integrated several media formats, allowing content to be published from a single source across various target media like online portals and printed magazines simultaneously. The implementation provided significant advantages, including content reuse, the ability to serve new customers on the spot without custom programming, and flexible connection of additional data sources. The system first went live to supply actual content to the portal TV Today.

Burda Digital Systems