Case Study: an Australian consulting company boosts leads and upselling with instinctools' autonomous AI sales representative

Australian Consulting Company boosts lead processing 20% with instinctools

An Australian consulting company, with an in-house IT team but limited AI expertise, struggled with Microsoft Copilot Studio. The platform's constraints prevented integration with their heterogeneous software stack, resulting in AI agents that added to the sales team's cognitive load rather than reducing it. They engaged *instinctools to build an autonomous AI sales representative that could work freely across all their tools.

Using its technology-agnostic GENE platform, *instinctools developed a proactive virtual worker that integrated with the company's entire software ecosystem. This solution enabled the AI to maintain a dynamic context and act autonomously, which led to a 20% increase in leads processed, a 19% boost in upsell/cross-sell initiatives, and a 15% reduction in cost per lead.