Case Study: a GCC-targeted travel and hospitality agency boosts bookings and retention with instinctools' AI virtual assistant

a GCC-targeted Travel and Hospitality Agency boosts retention from 28% to 41% with instinctools

The customer, a GCC-targeted travel and hospitality agency, faced a challenge where 91% of its users were juggling multiple apps for travel needs despite wanting a single solution. To pull ahead, they partnered with *instinctools to upgrade their existing travel planner app by replacing its basic rule-based chatbot with a powerful, AI-driven virtual assistant to unlock hyper-personalization.

*instinctools implemented a multi-agent AI system built on Amazon Bedrock and SageMaker, utilizing the Llama 2 model. The solution, which included a retrieval-augmented generation (RAG) flow for real-time data, provided personalized support for booking, itinerary adjustments, and expense tracking. This resulted in a 15% increase in booking conversions, a boost in the annual retention rate from 28% to 41%, and a 12% decrease in last-minute cancellations for the client.