Case Study: a European streaming provider boosts premium subscribers by a third with instinctools' ML recommendation engine

a european streaming provider ups premium subscribers by a third in 6 months with instinctools

A European streaming provider faced the challenge of keeping subscribers engaged with its vast content library. To prevent user churn and offer truly personalized content discovery, they partnered with *instinctools to build a machine learning-powered recommendation engine.

*instinctools developed a solution using ML algorithms and collaborative filtering to analyze individual user behavior and identify viewing patterns. This system provides highly tailored content suggestions that adapt to each user's evolving tastes. As a result, the streaming provider increased its number of premium subscribers by a third within just six months.