Case Study: WINKELSTRAAT.NL achieves up to 50% faster image load times and improved mobile conversions with Instart Logic

WINKELSTRAAT.NL - Customer Case Study

Winkelstraat.nl is a Dutch high‑end fashion eCommerce site launched in 2012 that serves millions of shoppers in the Netherlands and Belgium. Because the experience depends on large, high‑resolution images and personalized, frequently changing content—and with roughly 50% of users on mobile—the company needed to dramatically cut “blank screen” image load times and accelerate dynamic content globally to protect engagement and conversions.

They trialed Instart Logic and enabled ImageStreaming and HTMLStreaming with a simple DNS change, getting immediate results. Initial image loads dropped by 30–50% (product listing images rendered 1–2 seconds faster), mobile metrics improved substantially, and Winkelstraat.nl saw reduced bounce rates and higher conversions; Instart’s responsive engineering support and planned features like SmartVision promise further image‑data savings.

WINKELSTRAAT.NL

Joost Van der Veer

CEO and Founder