Case Study: Wine.com achieves 15% visit growth and 12% revenue increase with Instart Logic

Wine.com - Customer Case Study

Wine.com, a leading online wine retailer based in San Francisco, was redesigning its site to use richer, high-quality imagery and a responsive design to better engage customers—especially on mobile, which already accounted for about 30% of traffic. The team needed faster, visually appealing image delivery without sacrificing quality, and wanted a collaborative, cost-effective performance partner rather than a hands-off CDN provider.

Wine.com selected Instart Logic for its ImageStreaming, SmartVision and software-defined application delivery, which reduced first-render image data by 30–50% and enabled device-optimized image delivery. After deployment (with close engineering collaboration and PCI considerations addressed), Wine.com saw stronger mobile performance and business gains: visits up 15%, revenue up 12%, and an increase in repeat customers, setting the company up for its responsive web strategy and future custom features.

Wine.com

Greg Tatem

VP of Engineering, Wine.com