Case Study: VIOLET GREY achieves sub‑5s page loads (from 16s) and faster conversions with Instart Logic

VIOLET GREY - Customer Case Study

VIOLET GREY is a luxury content-and-commerce beauty company that combines editorial features with a curated shop of high-end brands. Their site is image‑heavy (images 500 KB–1 MB, about 50 resource flows per page), and maintaining premium visual quality while delivering fast page loads was a challenge—pages previously took about 16 seconds to fully load.

By using Instart’s CDN and advanced image compression (engaged since October 2014), VIOLET GREY cut full page load time to under five seconds while preserving image quality. Instart’s responsive support also resolved advertiser image issues in minutes rather than the anticipated hours, letting the VIOLET GREY team focus on brand and conversions rather than infrastructure.

VIOLET GREY

Ali Khan

Vice President of Technology