Case Study: Trip.com achieves 45% faster page load times and increased user engagement with Instart Logic

Trip.com radically improves web performance by slicing 45% off web application load times for personalized web and mobile experiences

Trip.com is a social, personalized travel guide that builds unique, real‑time pages for each user using data from Facebook, Twitter and Foursquare. Rapid growth exposed performance problems for users far from Trip.com’s West Coast servers: traditional CDNs and caching couldn’t accelerate highly dynamic pages or newly posted images, creating slow load times that threatened engagement, SEO and conversions.

Trip.com replaced its CDN with Instart’s Web Application Streaming, which streams high‑priority fragments of the app to users. Without any code changes, Trip.com’s pages loaded 1.5–2 seconds faster (about a 45% improvement), large images and mobile users saw dramatically better response times, and the company experienced higher time on site, more pages per visit, improved bookings and SEO — all while saving engineering time.

Trip.com

Ori Zaltzman

Chief Technology Officer