Case Study: The Washington Post achieves 40–70% faster page loads and near-zero mobile/desktop performance gap with Instart Logic

The Washington Post Turns Away from Traditional CDNs to Enable Innovation and Speed in Software Delivery and Web Performance

The Washington Post, a high-traffic news publisher with millions of monthly readers, needed to modernize its delivery stack after finding its traditional CDN had become a bottleneck to speed and innovation. Slow page loads—especially on mobile—rigid CDN configurations that delayed deployments and prevented dynamic, short-lived cache changes, and the desire to move to responsive web design all led the Post to look for a more software-driven, flexible edge solution.

The Post partnered with Instart Logic’s software-defined delivery, which brought on-the-fly image resizing, compression, HTML streaming and programmable edge capabilities. As a result, image-heavy pages loaded 40–70% faster, the mobile/desktop performance gap was nearly eliminated, engineers could roll out and test changes in hours, cache TTLs approached one minute, and the Post moved all traffic to the new platform—saving developer time while improving real-time content delivery.

The Washington Post

Greg Franczyk

Director of Software Engineering, The Washington Post