Case Study: Dollar Shave Club achieves 16.8% overall conversion lift (126% on Galaxy S3) with Instart Logic

Switching to Instart Logic Boosts Dollar Shave Club’s Conversion Rates by 16.8% Overall and by 126% for Galaxy 3 Phones

Dollar Shave Club is a fast-growing web subscription service that ships razors and personal products to roughly 300,000 members. Facing heavy mobile traffic from viral and offline campaigns and preparing for international expansion, the team needed to improve site performance and lift conversions—particularly on mobile—and wanted a higher-performing alternative to Amazon CloudFront.

They ran a 3.5-week A/B test redirecting a portion of traffic to Instart Logic’s Web Application Streaming Network; after hundreds of thousands of visits, Instart Logic delivered a 16.8% increase in overall conversions and outsized mobile gains (126% on Samsung Galaxy S3, 27% on Nexus 7). The faster, mobile-optimized delivery and strong vendor support led Dollar Shave Club to migrate all traffic, producing measurable recurring revenue gains.

Dollar Shave Club

Todd Lehr

VP Engineering