Case Study: Reformation achieves 3x faster page loads and scalable mobile shopping with Instart Logic

Reformation - Customer Case Study

Reformation is a sustainable, fashion-forward apparel retailer that grew a passionate following and launched an ecommerce site using CloudFront. After a 2014 relaunch and a creative push, traffic skyrocketed and scalability and performance—especially on mobile—became critical problems, with mobile pages taking as long as 10 seconds to load.

Reformation switched to Instart Logic to optimize the mobile shopping experience and handle peak traffic. The change cut page load times to an average of about three seconds across devices, delivered frictionless browsing and easier checkouts during events like Black Friday, and enabled scalable growth and improved conversions.

Reformation

Carlos Moreno

Chief Technology Officer