Case Study: One Kings Lane achieves high-speed, consistent cross-device image delivery and increased conversions with Instart Logic

One Kings Lane Delivers Lifestyle Brand Experience with High Speed and Consistent Performance on Every Device

One Kings Lane is a San Francisco–based online lifestyle brand that sells curated home goods and offers rich editorial content. To compete with high-end showrooms it relies on high‑definition, multi‑image pages and full‑screen zoom — but heavy images, mobile traffic (35% of visits) and daily traffic spikes made fast, consistent delivery across devices and geographies a major challenge that traditional CDNs couldn’t solve.

One Kings Lane ran a week‑long proof of concept with Instart Logic, which delivered a 20% improvement in web delivery and a 35% gain on mobile, easily absorbed traffic spikes, and enabled a painless full migration before the holiday season. Using dynamic HTML and image streaming, the company achieved consistent, faster experiences across devices and regions, resulting in improved site speed and a measurable boost in conversions.

One Kings Lane

Arun Rajan

CTO, One Kings Lane