Case Study: Naked Wardrobe achieves faster page loads and increased sales with Instart Logic

Naked Wardrobe - Customer Case Study

Naked Wardrobe is an online women’s boutique whose edgy designs were attracting rapid traffic growth — and with it severe performance problems. Using a lower-cost CDN (CloudFlare) and serving very large images led to slow load times, site freezes and outages during traffic spikes, lost sales, and inefficient backend workflows.

In April 2015 the company switched to Instart and its SmartVision technology, which automatically optimizes image format, compression and quality. The change eliminated outages, cut average page load time from 4.8s to 2.4s (site pages load in three seconds or less), reduced example image size from 1.4 MB to 200 KB, improved mobile performance for 90% of traffic, boosted sales, and sped backend updates from roughly two hours to about 20 minutes.

Naked Wardrobe

Shirin Kaviani

Chief Executive Officer