Case Study: Moda Operandi achieves 2-3 second page load times and doubles imagery with Instart Logic

Moda Operandi - Customer Case Study

Moda Operandi, a luxury ecommerce retailer known for virtual trunk shows and a curated in-season boutique, needed to rebuild its platform to preserve high-quality, image‑rich product storytelling while delivering a mobile‑first experience—more than 40% of its customers shop via mobile. The company faced slow, image‑heavy pages and a backend that produced 6–8 second load times, threatening immediate visual impact and conversion.

Moda Operandi partnered with Instart to use software‑defined application delivery and HTML/image streaming with client‑side optimizations and adaptive image sizing. Launched in April 2015, the new platform reduced load times to 2–3 seconds (up to a 30% performance gain), enabled doubling the site’s imagery without slowing performance, and improved the mobile shopping experience while lowering development effort.

Moda Operandi

Keiron McCammon

Chief Technology Officer