Case Study: Commune Hotels & Resorts achieves 25%+ increase in bookings and 90% faster site performance with Instart Logic

International Boutique Hotel Group Commune Hotels Gets 25%+ Increase in Bookings and Drives Loyalty by Improving Performance 90%

Commune Hotels & Resorts is an international boutique hotel group (Joie de Vivre, Thompson, and tommie) that set out to revamp its web presence to showcase high‑resolution imagery and match its physical brand experience online. The team needed much faster page loads for SEO and bookings, better mobile performance, and a future‑proof path to responsive web design — all without major engineering overhead or juggling multiple vendors.

They partnered with Instart Logic and switched traffic via DNS in about 30 minutes for a no‑charge proof of concept. The change delivered an immediate 90% improvement in load times, a 25%+ increase in bookings/conversions, double‑digit gains in visitor engagement, and perfect uptime; Instart Logic’s Image Streaming and Dynamic HTML features also enabled high‑performance responsive sites, and Commune rolled out three new brand sites on the platform.

Commune Hotels + Resorts

Gerard Fane

Director of Digital Strategy, Commune Hotels