Case Study: IFTTT achieves faster image loads, reliable mobile connectivity and lower infrastructure costs with Instart Logic

IFTTT Leverages Instart Logic to Accelerate Personalized Collections of Images and Highly Dynamic Content

IFTTT, a San Francisco–based service that connects cloud apps and devices through user-created “Recipes,” faced growing web-performance pain: personalized Recipe images (updated up to 20 times a day) were slow to load from S3 and impossible to refresh frequently on a legacy CDN, and its iOS hybrid app needed reliable long‑polling over flaky cellular connections. The team needed a globally scalable solution that allowed fine‑grained cache control, cut infrastructure costs, and came with responsive support.

By deploying Instart Logic’s Web Application Streaming Network and Global Network Accelerator (IPTP), IFTTT reduced image sizes by about 40%, dramatically sped page and mobile web‑view load times with no code changes, and gained instant cache flushing for frequently regenerated Recipe images. Mobile connectivity for long‑polling improved, infrastructure needs dropped from 20 to 12 app servers even as traffic doubled, and the team benefited from quick, hands‑on support.

IFTTT

Linden Tibbets

Founder and CEO, IFTTT