Case Study: Hayneedle achieves 90% faster Time to First Byte and 40% lower TCO with Instart Logic

Hayneedle - Customer Case Study

Hayneedle.com is an online retailer for indoor and outdoor home furnishings that grew from hammocks.com into an Internet Retailer Top 100 eCommerce site. Seeking better performance and SEO, the company found its incumbent content delivery solution expensive and slow, and set out to improve Time to First Byte (TTFB) and overall page responsiveness to enhance the shopping experience.

After live trials with multiple vendors, Hayneedle chose Instart for its HTML streaming and machine-learning caching. The deployment cut TTFB by 90%, reduced response time by 95%, dropped Start Render from 1.8s to 1.1s, and lowered total cost of ownership by 40%, delivering both better performance and lower cost.

Hayneedle

Brian Gress

Director of IT Systems & Governance