Case Study: DAILYLOOK achieves 35% higher conversions, faster page and app performance, and lower infrastructure costs with Instart Logic

DailyLook - Customer Case Study

DAILYLOOK is a fast-growing California fashion site that adds 10 new styled looks daily and has seen rapid revenue and mobile growth. As image-heavy content and traffic surged (homepage images ~3.5 MB and image serving needs up 100x), page load times, mobile bounce rates and CDN/bandwidth costs became unacceptable, and the company needed a way to accelerate image delivery and improve conversions—including performance for a new iPhone app.

DAILYLOOK moved to Instart Logic’s software-defined delivery, prioritizing time-to-first-interaction and using SmartVision image categorization plus HTML streaming and on-device InstantLoad for its app. The change delivered a 10–15% reduction in initial image bytes with no visible quality loss, a 35% lift in conversions, 70–80% better Keynote benchmark numbers, improved in-app performance (in-app conversion is 20× the mobile site), quick PCI-compliant implementation, and about $2,000/month in reduced cloud hosting costs.

DailyLook

Eric Marston

CTO and Co-Founder