Case Study: Business.com achieves 40% faster overall performance with Instart Logic

Business.com - Customer Case Study

Business.com, a Carlsad, CA–based marketplace used by millions of executives and thousands of advertisers, reviewed its CDN in 2014 to improve site speed and costs. They found their incumbent provider wasn’t delivering the performance they needed—speed being critical to engagement and purchases—and discovered that Instart Logic offered significant innovation and the potential to boost performance by roughly 50%.

In January 2015 Business.com moved to Instart Logic’s Performance suite, using HTML and image streaming plus adaptation to reduce browser idle time and speed delivery of dynamic content. Onboarding was smooth with fast support, and results included a 52% improvement in time to first byte, document complete down 33%, start render down 36%, and overall performance up about 40% versus the prior solution.

business.com

Robert Swisher

CTO, Business.com