Case Study: BookIt.com achieves 30-40% faster site performance and simplified responsive image delivery with Instart Logic

BookIt.com - Customer Case Study

BookIt, a major online travel site, needed to improve the visual booking experience as it moved to Responsive Web Design: larger, higher-quality images and many device sizes strained its legacy CDN. Managing six image variants, slow cache flushes (20+ minutes), a hard-to-use dashboard, and only modest delivery performance became bottlenecks that threatened site reliability and conversions.

BookIt migrated to Instart Logic, gaining automatic image resizing for RWD, 10–20x faster cache flushing, and Software-Defined Application Delivery with HTML and image streaming. Benchmarks showed 30–40% performance gains, a 6x reduction in stored image variants, improved time-to-first-byte and perceived page load, and higher conversions—plus easier operations and responsive support.

BookIt.com

Iain Sexton

CIO, BookIt.com