Case Study: Zero In achieves 34% conversion rates and 6,000+ leads on Google Ads campaigns with Instapage

Zero In Maximizes Clients’ Google Ads Campaign Performance using Instapage Landing Pages

Zero In, a 15‑person paid search agency and Google Partner based in Guelph, Ontario, needed to maximize its clients’ Google Ads performance while coping with rising demand for custom post-click landing pages and limited developer resources. To solve this, Zero In added Instapage (Instapage for Google Ads) to its marketing stack to streamline landing-page creation and optimize the post-click experience.

By implementing Instapage, Zero In migrated about 80% of its clients’ post-click pages—publishing more than 100 Instapage landing pages—cut its build cycle in half and drove significant results: a franchise client averaged a 34% conversion rate (with some campaigns up to 60%), another client achieved a $13 average cost per lead (roughly half the industry standard), and Instapage-generated pages produced more than 6,000 leads exclusively.

Zero In

Rudy Diemer

President