Case Study: Xola achieves 2x sales-ready leads with Instapage

Xola Optimizes Landing Pages To Double Sales Lead Database

Xola, a 56‑employee San Francisco online booking and distribution platform, needed to acquire quality, sales‑ready leads but lacked a fast, flexible way to create, publish and manage highly customized landing pages. The marketing team selected Instapage’s landing page platform to enable quick turnaround, full customization, mobile responsiveness and the analytics needed for optimization.

Using Instapage to build, modify and track pages (with Google Analytics), Xola more than doubled its sales lead database within a quarter — achieving a 32.8% average conversion rate, 494 unique conversions over five months and 1,506 unique visitors — directly improving lead generation and sales pipeline quality.

Xola

Ian Maier

Lead Generation Marketer