Case Study: Paystone increases conversions by 47% with Instapage

With Instapage landing pages, Paystone increases conversions by 47%

Paystone, a North American payments and software company serving more than 30,000 businesses, needed a faster way to improve lead generation and track where leads were coming from. Its marketing team was new and growing, and with a crowded payment market and an outdated website process, it struggled to build tailored post-click experiences without developer support.

Paystone chose Instapage to create landing pages with a drag-and-drop builder, personalization, A/B testing, and easy Salesforce integration. Instapage helped the team move faster with fewer resources, cut costs by 4x, and increase paid search conversion rates by 47%.

Paystone

Karl Wiwatowski

Director of Demand Generation