Case Study: VIVA EVE achieves 40% more conversions with Instapage

Viva Eve increases leads with Instapage experimentation

VIVA EVE, a women’s healthcare provider focused on creating a more personalized and modern patient experience, wanted to improve landing page performance for social media traffic and increase form submissions for appointment scheduling. The company turned to Instapage and its conversion rate optimization, design, and engineering services to build a more effective landing page experience.

Instapage helped VIVA EVE test and implement sticky CTA elements, including a sticky header on desktop and a sticky footer on mobile to keep the primary action visible and accessible. The experiment delivered a 40% lift in conversion rates, showing a measurable improvement in appointment-related form submissions.

VIVA EVE

Violet Wu

Manager Performance Marketing & Analytics