Case Study: Verizon Digital Media Services cuts cost per conversion by 53% and boosts conversion rate 68% with Instapage

Verizon Digital Media Services Cuts Cost per Conversion in Half with Better Utilization of Ad Budget

Verizon Digital Media Services (VDMS), a large content delivery and video platform provider, needed a better way to build and optimize post‑click landing pages than their existing WordPress and Pardot approaches, which limited design, integration, and testing. VDMS turned to Instapage for a conversion‑focused post‑click landing page platform to improve performance across dozens of pages running per ad group and to get more value from an already large ad budget.

Instapage provided heatmaps, A/B testing, and a dedicated Customer Success Manager and Professional Services support (including a Pardot integration, embedded HTML video, mobile publishing, and analytics streamlining), enabling VDMS to test visitor behavior and iterate quickly. As a result, VDMS decreased cost per conversion by 53%, lowered cost per click by $1.42, and increased conversion rate by 68%, substantially improving return on ad spend without raising media budgets.

Verizon Digital Media Services

Aaron Smith

Former SEO & SEM Specialist