Case Study: Unitrends achieves 154% increase in lead count with Instapage

Unitrends Increases Lead Count By 154% With AdWords Landing Pages

Unitrends, a Burlington, MA–based data backup and disaster recovery provider, needed to improve ROI from its substantial Google Ads spend but was held back by slow, custom-coded landing pages. To boost lead volume and conversion rates, Unitrends adopted Instapage’s landing page platform to replace their inefficient build process and support targeted PPC campaigns.

Using Instapage, 5–10 Unitrends marketers quickly built, A/B tested, and duplicated 500+ optimized landing pages for localized campaigns, avoiding nearly $150,000 in staffing/agency costs. Instapage-driven pages delivered a 22.5% increase in conversion rate, a 27% average conversion rate, and a 154% increase in lead count since August 2016.

Unitrends

Scott Mickey

Digital Marketing Manager