Case Study: The Vita Companies achieves 250% more MQLs and 220% higher client engagement with Instapage

The Vita Companies Escalate Lead Generation Efforts And Client Engagement With Instapage

The Vita Companies, a 70-person employee benefits brokerage in Mountain View, faced stagnant webinar registrations and low-engagement, hard-to-update client collateral. They partnered with Instapage to build branded, SEO-optimized landing pages and integrate those pages with their registration system to drive more qualified leads and improve client communications.

Using the Instapage platform, The Vita Companies created and managed 61 client landing pages, 26 webinar pages and 23 single-event pages, enabling easy updates, real-time engagement metrics and better content targeting. As a result, webinar registrations increased 107%, client engagement rose 220%, and Marketing Qualified Leads grew by over 250%.

The Vita Companies

Michael Muldoon

Director of Marketing and Communications