Case Study: San Francisco SPCA achieves record event attendance and sponsorship leads with Instapage

The San Francisco SPCA Drives Impressive Event Attendance With High-Converting Landing Page

The San Francisco SPCA, a leading animal welfare organization, needed to maximize turnout and optimize lead generation for a month‑long pop-up event in San Francisco’s Financial District. Rather than rely on its homepage, the SF SPCA partnered with Instapage to create a standalone, on‑brand landing page to drive attendance, donations and corporate sponsorship inquiries.

Using Instapage’s landing page builder, optimization and tracking capabilities and promoting the page via social, email and digital ads, the campaign drove 26,092 unique landing page visits, 17,023 webcam views (224 total viewing hours) and 152 corporate sponsorship leads. The pop‑up accounted for 38% of the SF SPCA’s February adoption donations and helped produce a February record of 375 adoptions, demonstrating Instapage’s measurable impact on engagement, leads and donations.

San Francisco SPCA

John Karlo Torres

Digital Marketing Strategist