Case Study: RealtyShares cuts customer acquisition costs in half with Instapage

Realtyshares Uses Instapage To Deploy SEM Landing Pages For Multiple Customer Bases

RealtyShares, a San Francisco–based real estate crowdfunding marketplace, faced high customer acquisition costs and inefficiency from trying to serve two distinct audiences (investors and real estate operators) with a single homepage. To reduce costs, speed up A/B testing, and stop relying on constrained engineering resources, RealtyShares implemented SEM landing pages using Instapage.

Using Instapage to create, publish and manage personalized Google Ads landing pages — building 96 pages across market segments and launching 22 SEM campaigns quickly — RealtyShares doubled its conversion rate, cut cost per customer acquisition in half, grew its lead database by 571%, entered the brokers market, and freed engineering time, saving an estimated $190,000 annually. Instapage enabled rapid localization and scalable campaign testing that drove these measurable results.

RealtyShares

Hailey Friedman

Growth Marketing Manager