Case Study: Paramount Digital achieves significant client conversion lifts with Instapage

Paramount Digital Boosts Clients’ Conversion Rates Using PPC Landing Pages

Paramount Digital, a 17-person full-service creative marketing agency in Liverpool, faced bottlenecks and lower-than-expected conversion rates from relying on a web development team to create post-click landing pages for Google Ads. To remove delays and improve campaign performance, Paramount Digital adopted Instapage’s post-click landing page platform, using its native Google Ads and Analytics integrations.

By using Instapage’s landing page builder, built-in analytics, and agency features like branded email notifications, Paramount Digital centralized optimization and real-time monitoring of paid campaigns. The change delivered clear results: 2X conversion rate for a services client, more than 3X for a beauty client, and a 38% increase for a solar energy client, showing Instapage’s measurable impact on lead quality and ROI.

Paramount Digital

Sam Rourke

Head of Paid Advertising