Case Study: NetSearch Digital Marketing achieves 31% average conversion rate and 40% lower cost per lead with Instapage

NetSearch Digital Marketing Amplifies PPC Campaign Performance With Instapage

NetSearch Digital Marketing, a Richmond-based full-service agency, faced slow, manual landing page production that hampered PPC performance and made it hard to boost conversion rates or lower cost per lead. To speed deployment and improve campaign ROI, NetSearch adopted Instapage’s landing page platform—specifically the Instapage Collaboration Solution—and tapped its native integrations for faster feedback and iteration.

Using Instapage, NetSearch cut landing page build and approval to as little as 1–2 hours, leveraged branded email notifications and HubSpot integration for lead routing, and scaled to 117 active PPC campaigns. Instapage helped drive measurable results: a 31% average conversion rate across clients (an 18% increase), a 40% decrease in average cost per lead, and 95% of clients meeting cost-per-lead objectives.

NetSearch Digital Marketing

Justin Buhl

Digital Services Manager