Case Study: MAËLYS achieves 23x ROI growth with Instapage

MAËLYS achieves incredible purchase and revenue lift with targeted landing pages

MAËLYS, a fast-growing direct-to-consumer body care brand, wanted to improve conversion rates as it scaled its digital advertising, especially after Facebook’s algorithm shift made strong creative and a better funnel more important. The team initially saw creating multiple landing pages as a challenge because it would require dedicated staff, so they turned to Instapage for help.

Instapage worked with MAËLYS to build customer profiles, identify the best-performing channels, and create contextual landing page micro-story experiences for key Facebook audiences. By managing the landing page experience, Instapage helped free up the MAËLYS team and improved efficiency; within four months, MAËLYS achieved a 23-times increase in ROI from digital ads, driven by higher conversion rates and more revenue per user.

MAËLYS‌

Yariv Citron

Co-Founder And CMO