Case Study: Lattice achieves 360% conversion lift with Instapage

Lattice increases advertising conversion rate by 41.7% by partnering with Instapage

Lattice, a 45‑person people management platform in San Francisco, was hampered by slow ad execution because developers had to build and update each post‑click landing page, creating weeks‑long delays and limiting marketing velocity. After evaluating options, Lattice chose Instapage as its post‑click landing page solution to remove the developer bottleneck.

Instapage delivered a platform with Dynamic Text Replacement and easy page creation, allowing Lattice to launch four creative campaigns in two days, cut production time by 75%, save more than $325 per landing page, and boost conversion rates by 360%, significantly lowering acquisition costs.

Lattice

Alex Kracov

Head of Marketing