Case Study: Kingsway Real Estate Brokerage sells $9M with Instapage using only $250 in Facebook ads

Kingsway Real Estate Brokerage Sells Millions Using Instapage Landing Pages For Facebook Ads

Kingsway Real Estate Brokerage, a 750‑employee firm in Mississauga, Ontario, faced a hypercompetitive Toronto housing market where listings turn to sales in hours. To maximize customer acquisition they turned to Instapage, using Instapage landing pages to quickly build post‑click experiences that integrate with their lead management systems.

Instapage enabled A/B testing, message‑matching and integrations (Zapier, MailChimp and other automation tools) so Kingsway Real Estate Brokerage could streamline lead processing, save 3–4 hours per landing page, and focus conversions. The results were dramatic: a 25% lift in conversion rate after optimization, a sustained 33% conversion rate overall, $9 million in sales over two months on only $250 in Facebook ads, and $450,000 in sales from $0.96 of ad spend in four hours — all powered by Instapage.

Kingsway Real Estate Brokerage

Seth Goyes

Customer Acquisition Freelancer