Case Study: Internet Up boosts conversion rates with Instapage

Internet Up Optimizes Digital Marketing Efforts with Instapage

Internet Up, a Munich-based e-commerce company building and scaling performance-marketed brands, wanted to improve campaign efficiency beyond account-level optimization. To boost conversions, ROAS, and personalization, the company turned to Instapage and its landing page optimization capabilities, including the Instapage Convert plan.

Using Instapage, Internet Up implemented dynamic text replacement, A/B testing, analytics, and heatmaps to personalize and refine landing pages based on search terms and visitor behavior. Within the first two months, the company saw a significant increase in conversion rates and lower cost per acquisition, improving the overall effectiveness of its ad funnel.

Internet Up

Alan Szymanek

Chief Executive Officer