Case Study: Generation increases customer engagement by 90% with Instapage

Instapage helps Generation increase customer engagement by 90%

Generation, a global nonprofit headquartered in Washington, DC, needed a better way to drive high-quality employers and learners from ads to action. As the organization shifted from a sales-led approach to more strategic B2B and B2C marketing, it looked for a mobile-first landing page solution that could support personalized campaigns across countries without heavy developer support, and chose Instapage.

Using Instapage, Generation rebuilt its landing pages to be responsive, personalized, and mobile-first, with support from Instapage’s professional services and customer support. The results were strong: stickiness increased 2.3x, overall engagement rose 90%, and redesigned landing pages delivered a 13x increase in results, helping Generation better connect ad traffic to conversions.

Generation

Juliano Allegrini

Global Head of Marketing