Case Study: Audien achieves a 19.47% conversion lift with Instapage

Instapage enables Audien to make some noise with a 19% conversion rate lift

Audien, a direct-to-consumer hearing aid company, needed a way to improve brand credibility and increase conversions while operating with a small team and limited design resources. Instead of sending paid traffic to its homepage, Audien turned to Instapage to build more effective landing pages and support a more granular post-click strategy.

Instapage provided a complimentary analysis of Audien’s campaigns, then helped launch and test new landing pages tailored to different audience segments and value propositions. The results were strong: one revamped page beat the homepage by 14.94% in 14 days, another personalized variation improved conversion by 15.04%, and a later test drove a 175% lift. Overall, Instapage exceeded Audien’s expected 10% lift and delivered a 19.47% increase in conversion rate value in just 56 days.

Audien

Zack Hubbard

Chief Marketing Officer