Case Study: HelloFresh achieves 30% conversion lift and 33% faster landing page production with Instapage

HelloFresh gets a 33% reduction in landing page production time

HelloFresh, the world’s number one meal kit provider, was struggling to scale personalized post-click landing pages as it expanded into new markets—relying on engineers made updates slow and expensive. To speed creation, increase personalization, and scale testing, HelloFresh turned to Instapage (Advertising Conversion Cloud) to give marketing teams direct control over post-click experiences.

With Instapage, HelloFresh built a library of conversion‑tested templates, used real‑time collaboration to eliminate developer bottlenecks, and ran rapid experiments and localized pre‑cart pages for targeted campaigns. Instapage’s solution reduced landing page production time by 33% and increased conversion rate by 30%, driving better campaign performance and higher ROAS.

HelloFresh

Tamar Friedland

Sr. Director of Global Paid Marketing