Case Study: Heap achieves 58% higher conversions and 6× faster landing page builds with Instapage (Instablocks)

Heap Uses Instablocks™ to Build Post-Click Landing Pages Faster

Heap, a San Francisco–based behavioral analytics company, needed a way to create message‑matched post‑click landing pages quickly without relying on engineering resources; previously their ads pointed to the homepage and underperformed. They partnered with Instapage and adopted Instablocks to solve this challenge.

Using Instapage’s Instablocks, Heap built reusable, on‑brand section templates to deploy landing pages faster and ensure ad-to-page message matching. The change drove measurable impact: Instapage pages converted 58% better than ads sent to the homepage, one campaign saw a 25% lift in conversion rate, and Heap reported a 6X time savings after using Instablocks.

Heap

Taylor Udell

Technical Product Marketing Manager