Case Study: Gravity Digital achieves 426% increase in click-through rate with Instapage

Gravity Digital Increases CTR with Message-Matched Landing Pages

Gravity Digital, an award‑winning B2B/B2C healthcare digital marketing agency, faced slow production and suboptimal campaign performance because it had no efficient way to deploy post‑click landing pages that matched ads. To solve this, Gravity Digital turned to Instapage for message‑matched post‑click landing pages and a stronger integration ecosystem.

Using Instapage’s landing page builder and integrations (Google Analytics, HubSpot, Campaign Monitor, etc.), Gravity Digital aligned ad keywords with on‑page messaging, speeding production and improving relevance. The Instapage solution produced measurable gains: a 426% increase in click‑through rate, a 90% increase in search impression share, and 46 published post‑click landing pages.

Gravity Digital

Casey O'Quinn

Founder and Principal